Changes in technology that impact society

This week I had the opportunity to watch the Youtube video, "Web 2.0...the Machine is Us/Using Us," by Professor Wesch of Kansas State University.  What in the world does this title mean?  The internet is dynamic and constantly changing.  It is no longer something created by a select few, but an entity that can be whatever the user wants or needs it to be.  In the past the internet was static due to the process that one would need to go through to make changes.  Web creator, Tim Berners-Lee, might have created the web with the intentions of it being a means of communication that can be changed and updated more easily, but due to the HTML format, very few people could actually make changes.  Now, with the implementation of Web 2.0 tools, these open source communication formats make it easy for anyone to make changes or additions to the web.  We are no longer limited by the machine.  We define the limits.